Journalism & Mass Communication: Course Details, Eligibility, Admission

 

Journalism & Mass Communication: a brief overview 

Journalism and Mass Communication are fields focused on the dissemination of information through various media channels to a broad audience. Journalism involves gathering, investigating, and reporting news and current events to the public through newspapers, magazines, television, radio, and online platforms. Mass communication encompasses the study and analysis of communication processes and techniques used to reach large audiences.

Journalism and Mass Communication course offer exciting opportunities for students passionate about storytelling, media, and communication. It’s a dynamic field that continues to evolve in response to technological, social, and cultural shifts, providing ample avenues for creativity, innovation, and meaningful engagement with audiences.

Department of Journalism & Mass Communication

The Faculty of Journalism & Mass Communication at Usha Martin University (UMU) offers graduate and diploma courses with an emphasis on many areas of mass communication and journalism. The department runs two courses: a Bachelor of Arts in Journalism and Mass Communication (BAJMC) and a Diploma in Creative Writing for Print and Broadcast Media. A group of highly experienced faculty teaches a broad spectrum of courses. The syllabus of the courses is framed with the latest developments in the industry in mind.

Courses offered Under the Department of Journalism and Mass Communication at UMU

• Bachelor of Arts in Journalism and Mass Communication (BAJMC) 

The BAJMC course’s main aim is to groom the next generation of proficient media professionals. The course is designed to address several areas of mass communication and journalism, including broadcasting, public relations, advertising, publishing, and digital media. Featuring the newest cutting-edge technologies, the state-of-the-art media lab is a key element that raises the overall value of the bachelor’s degree for students. Workshops are constantly included, and students interact frequently with seasoned industry experts. The students are exposed to networking and mentorship, laying the groundwork for potential collaboration and career pathways.

• Diploma in Creative Writing for Print and Broadcast Media 

The faculty also offers a diploma in creative writing for print and broadcast media. This program helps aspiring writers hone their abilities to create gripping stories for a variety of media outlets. Students use a combination of academic understanding and real-world application to explore the nuances of print journalism, broadcast media, and internet content development.

Eligibility Criteria and Duration:

Journalism and Mass Communication (BAJMC):

• The duration of the course is 3 years, and students who have cleared 12th in any stream can apply.

Diploma in Creative Writing for Print and Broadcast Media:

• The duration of the course is 1 year, and students who have cleared 12th in any stream can apply.

Admission Open with 100% Placements Assistance 

The university constantly tries to bridge the gap between academia and industry by developing a symbiotic relationship to provide students with a better scope for their career growth. Many reputed companies have selected students from previous batches. The Career Advisory and Placement Cell takes care of the placement activity at the university.

Career opportunities after in BA in Journalism and Mass Communication:

A career opportunities after BA in Journalism and Mass Communication opens up numerous exciting career opportunities. Here are the top 10 career paths for graduates in this field:

• Journalist/Reporter: Work in newspapers, magazines, online publications, or broadcast media to report on news and events.
• Editor: Oversee content creation, ensure accuracy, and manage editorial teams in print or digital media.
• Public Relations Specialist: Manage public image and communications for organizations, including press releases and media relations.
• Content Writer/Copywriter: Create engaging content for websites, blogs, advertising, and marketing materials.
• Broadcast Producer: Plan, coordinate, and produce radio or television programs.
• Social Media Manager: Develop and implement social media strategies to enhance online presence and engagement.
• Advertising Executive: Create and manage advertising campaigns for various media platforms.
• Photojournalist: Capture and edit photographs to accompany news stories or tell visual stories.
• Media Researcher: Conduct research to support media production, analyze audience data, and track media trends.
• Film and Video Editor: Edit footage for films, television shows, commercials, and online videos to create cohesive and compelling visual narratives.

These careers leverage the skills acquired during a Journalism and Mass Communication degree, offering dynamic and impactful roles in the media and communication industries.

Career opportunities after Diploma in Creative Writing for Print and Broadcast Media:

A Diploma in Creative Writing for Print and Broadcast Media can open up a range of career opportunities. Here are the top 10 career paths for graduates:

• Content Writer: Craft engaging and informative content for websites, blogs, and online publications.
• Copywriter: Write persuasive copy for advertising, marketing materials, and promotional campaigns.
• Journalist: Report on news, events, and stories for newspapers, magazines, and online media.
• Scriptwriter: Develop scripts for television shows, films, radio programs, and digital media.
• Editor: Oversee content production, edit articles, and ensure the quality and accuracy of written material.
• Broadcast Writer: Create content for radio and television broadcasts, including news segments, interviews, and features.
• Technical Writer: Produce clear and concise instructional manuals, guides, and documentation for various industries.
• Public Relations Specialist: Write press releases, speeches, and other communication materials to manage an organization’s public image.
• Social Media Manager: Develop and manage content for social media platforms to engage audiences and promote brands.
• Freelance Writer: Work independently to write articles, stories, and content for various clients and publications.

These careers utilize the skills developed in a Creative Writing diploma program, offering diverse opportunities in both print and broadcast media.

Admission Procedure for BAJMC and the Diploma in Creative Writing for Print and Broadcast Media

The online application process for BAJMC and the Diploma in Creative Writing for Print and Broadcast Media- The Usha Martin university provides a user-friendly mode of admission to the above courses based on the prescribed eligibility. Students can download the admission form from the university website and submit the duly filled-out forms to the university at the suggested address. Alternatively, students can apply online and pay the fee online. Along with the admission form, students also need to submit five passport-size photographs along with a demand draft of the first-semester fee in favor of the university.