Journalism & Mass Communication: Benefits, Scope, Career Prospects & Employment Opportunities

In last two decades, media field has evolved manifold wherein from print media, digital media to electronic media; there are ample opportunities in this field. Students who want to make successful career in this field, they should choose their college wisely. Usha Martin University is a top University in Ranchi offering Bachelor of Art in Journalism and Mass Communication admission for the academic session 2023-24. This is an undergraduate programme of three years prepare students for the continuously evolving media and communication industry.

What is Bachelor of Art in Journalism and Mass Communication?

Bachelor of Art in Journalism and Mass Communication is combination of journalism and communication helps students to understand whole process of communication, impact of mass media in our society, fundamental of communication and how to use media for bringing social changes. In addition, in this programme students acquire skills like video editing, layout designing, social media marketing, digital photography, creative writing, reporting and data analysis.

Upon completion of the programme, students can maker career in print, electronic and digital media, advertising & promotion, PR, marketing & management of mass communication, corporate communication, and media management.

Benefits of Studying Bachelor of Art in Journalism and Mass Communication

Bachelor of Art in Journalism and Mass Communication is a coveted professional undergraduate programme and through it one can acquire broad exposure in the world of media. The programme provides excellent platform to students to understand the complexities of media world and they get hand-on training in the world of journalism and media. Some of the benefits of pursing journalism & mass Communication course are:

  • The programme prepares students for a wide variety of careers in business and industry, advertising, public relations, and journalism.
  • The programme equips learners with professional competencies essential to make career in Entertainment industry, Cinema, Television, OTT Platforms, social media etc.
  • Students develop a global awareness of political, social, and corporate issues.
  • Students develop excellent communication skills and writing skills.
  • The programme provides improved sense of self-confidence and self- efficacy to communicate with people of different race, religion, and culture.

Scope of Bachelor of Arts in Journalism and Mass Communications

There is immense scope of Bachelor of Arts in Journalism and Mass Communications across the world. According to the career interest, one can make career as a journalist, editor, blogger, vlogger, photo journalist, news anchor, marketer, PR professional, branding manager, advertising professional, etc.  Corporate Houses, Government and Non-Government Organizations (NGOs), Newspapers, Media Houses, Magazines, Entertainment Channels, News Channels, Radio Channels, etc. are major recruiters of journalism and mass communications graduates.

Bachelor of Arts in Journalism and Mass Communications at Usha Martin University

  • Usha Martin University is a top university in Ranchi, highly acclaimed and coveted for its journalism programmes.
  • The Faculty of Journalism and Mass Communication has well-equipped media labs, computer labs, smart classrooms that facilitates quality education and encourage students to excel in their academics.
  • The programme is developed on robust theoretical foundation that is supported by applied research into the dynamics of communication and journalism.
  • Robust industry-academia collaboration enhances employment and research opportunities.
  • Bachelor of Arts in Journalism and Mass Communications at Usha Martin University focuses on all aspects of journalism such as Print media, electronic media, digital media, television & radio broadcast journalism.
  • Throughout this programme, students are encouraged to prepare portfolios, short films, documentaries, and research projects in the form of assignments.
  • Seminars, formal lectures, computer-based learning, guest lectures, individual and group project work, and industry training are part of academic programme.

Career Prospects and Employment Opportunities after Bachelor of Arts in Journalism and Mass Communications:

There are plenty of employment opportunities in this field. Candidates can find employment opportunities in Magazines, Newspapers, Television, Radio, Entertainment and Production Companies, News Agencies, Online News Sites, etc. Some prominent profiles in this field are Public Relation Specialist, Screenwriter, Radio Jockey, Art Director, Cartoonist, Content Writer, Advertiser, TV Correspondent, Film Director.

Read More: Seeking Creative Career in (BJMC) Mass Communication And Advertising

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